Jun
8
HOW TO: Promote your event like a movie
You need pre-event hype so that people know about your event. The guys who are paid to promote new movies have some cool tricks you can use.
Tease
A few months before the event, drop some clues about the event. Post information about what you have planned. If this is your first event, set up a page where you can collect emails from people who are interested. This makes invites a lot easier.
Preview
A few weeks before the event, start releasing some surprises. Let people see what they will get if they attend, but keep some surprises for the event.
Also, tell people about the vision for the event and why it exists. This will get people thinking and talking about the event.
Just like the premiere’s, you want to get attractive names to attend and let everyone know they are going to the event.
Tickets on-sale
As you put the tickets on-sale, get send out your email invites and try to get get relevant blogs to link to you.
Tell the world how many tickets have been sold. Show that you have momentum and keep pushing on.
