Aug
23
TIPS: 8 Tips to boost your event
We are always looking to see what is changing online and how we can improve Eventzi. We thought it would be cool to share some of our findings with you.
1) Be useful
People need a reason to buy. Why should they attend your event? As Y Combinator say “do something useful”. Usefulness never dies.
2) What do you stand for
Why should someone pick your event over another one? If you stand for something, you make it easier for people to choose you. Trying to attract everyone doesn’t work.
3) Be different
Being different will increase the value of your event. If you do things that nobody else cared to try, you have added more value.
4) The consumer decides
Your brand is what everyone else thinks it is. Its important to be involved in the public conversations about your event and engage consumers.
5) Expectations are high
If another event was outstanding, then that becomes the standard expectation for consumers. Its important to keep raising the bar.
6) Build trust
If you can build trust with consumers around your event, then they are likely to trust your brand. This is where powerful word of mouth kicks in and helps you and your event grow.
7) People are sharing and talking everywhere
Social sharing and networking is booming. We have introduced Facebook Connect to let event hosts share their event with their friends and fans. We advise our users to promote on Twitter and Facebook if they want to take advantage of the huge viral potential.
8) Involve your attendees
Involving your attendees with your event can build amazing engagement. Let them drive the direction of certain parts of the event, they are paying after all. If they are involved, you are adding more value to their experience.
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